Privacy Policy | Fitfood

This Privacy Policy governs the processing of personal data and the use of cookies on the website https://fitfoodestonia.ee (hereinafter the “Website”) operated by Fitfood Estonia OÜ (hereinafter “Fitfood”).

DEFINITIONS
The processing of personal data refers to any activity performed with the personal data of a website user (hereinafter “user”)—including the collection, processing, storage, correction, or deletion of such data.

Users are all individuals who visit the Website, use the services, or provide information to Fitfood. Examples include reading articles, ordering services, or contacting Fitfood via email.

Services refer to all free and paid products and services offered by Fitfood.

PROCESSING OF PERSONAL DATA
By using the website, the user consents to the processing of their data in accordance with these privacy terms.

Fitfood collects the following personal data from users through the website in the ways described below:

the user’s email address—when the user subscribes to the mailing list or sends an email;
the user’s name and email address – when the user submits an inquiry;
website traffic statistics – using Google Analytics and Facebook Pixel.
USE OF PERSONAL DATA
Fitfood uses personal data:

to provide services to the user, such as entering into and fulfilling a contract, communicating with the user, and sending invoices;
to send notifications to the user’s email address about new articles, services, and campaigns, but only with the user’s prior consent.
Fitfood uses website traffic statistics to improve the user experience and to market more effectively.

The user has the right to object to the processing of their personal data at any time, except where such processing is necessary to fulfill a contractual obligation, including the provision of services.

DISCLOSURE OF PERSONAL DATA TO THIRD PARTIES
A third party is a Fitfood contractual partner that processes personal data and through whose product or service Fitfood provides services to the user.

Fitfood may use third parties in its day-to-day operations to provide:

an email delivery and management system,
website hosting,
analysis of website usage statistics,
social media management and analysis of social media statistics,
accounting software.
In addition to the third parties mentioned in the previous section, Fitfood shares users’ personal data with its business partners. This is done only to the extent necessary to provide the service to the user.

The data processor transfers the personal data necessary for processing payments to the authorized processor, Maksekeskus AS.

RETENTION AND SECURITY OF PERSONAL DATA
Fitfood retains personal data for as long as necessary to fulfill the purpose for which it was collected or as required by law. For example, accounting data is retained for 7 years after the end of the fiscal year, while email addresses on the mailing list are retained until the user requests to be removed from it.

Fitfood implements all reasonable measures to protect the personal data it processes. Access to modify and process personal data is restricted to authorized personnel only, and all users’ personal data is treated as confidential information.

USER RIGHTS
The user has the right at any time to:

request access to their own data;
request the correction, supplementation, or deletion of personal data under the conditions prescribed by law;
request the restriction of the processing of their personal data;
request the transfer of their personal data.
To exercise these rights, the user must send a request to that effect to the email address info@fitfoodestonia.ee.

If the user is on Fitfood’s mailing list, they can unsubscribe from the list and opt out of future emails by clicking the link at the bottom of the email.

To restrict the use of cookies, the user can adjust the relevant settings in their web browser.

If a user believes that their rights regarding the processing of personal data have been violated, they have the right to contact the Data Protection Inspectorate.

COOKIES
The Fitfood website uses cookies to ensure a better user experience, enable more effective marketing, and collect usage statistics.

By using the Fitfood website, the user consents to the use of cookies as described in this policy.

A cookie is a small text file that a web browser automatically saves to the user’s device. Cookies may be created by various service providers, such as Google and Facebook. Cookie files are not harmful to your computer.

There are two types of cookies:

Persistent cookies, which remain permanently in the cookie file on the user’s computer. They may be used, for example, to recognize a user as a repeat visitor to a website, to customize the website’s content according to the user’s needs, or to collect statistical data.
Session cookies are temporary and are deleted when the user leaves the website or closes their web browser. Session cookies may be used to enable certain website features, such as requesting a service or product, etc.
Cookies are used to collect information about how the website is used in order to make it more personalized and user-friendly for users. In addition, cookies help collect user statistics, which allow us to measure and improve the website’s performance and provide the data needed to conduct effective marketing activities.

A user is deemed to have consented to the use of cookies if cookies are enabled in their browser settings. Often, browsers allow cookies to be stored on the device by default. Users can disable cookies on their device or delete them by changing the relevant settings in their web browser. If cookies are not used, the website may not function properly. Instructions for deleting and configuring cookies in your browser can be found here, for example: Chrome, Internet Explorer.

To collect usage statistics, Fitfood uses the Google Analytics service, gathering data on visited pages, visit duration, number of visits, devices used, referral sources, and other statistics.

However, Google Analytics can also collect data on user activity without using cookies. To prevent Google Analytics from collecting data, users can install a Google Analytics blocking application on their device: the Google Analytics opt-out browser extension.

You can find more information about Facebook ads and Facebook Pixel via the links below.

CHANGES TO THE PRIVACY POLICY
Fitfood reserves the right to unilaterally change the Privacy Policy without prior notice in order to ensure compliance with applicable laws. The latest version of the Privacy Policy is always available on the website.

If you have any questions regarding the Privacy Policy or data processing, please contact us at info@fitfoodestonia.ee.